Kluger
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The Challenge
Kluger Paint needed a user-friendly website to increase retail and wholesale sales and strengthen brand loyalty. This required the effective presentation of a complex product range and the development of a navigation system that could quickly address user needs. Additionally, it was crucial to translate the brand identity into a digital environment and create a design language that would inspire customers.
Process
I began the design process with in-depth research and analysis. I conducted target audience analysis and competitor reviews to identify user needs and market trends. Throughout the design stages, I adopted a user-centered and brand-focused approach.
Solution
The design is integrated with a color palette and graphic elements that reflect the brand identity. Additionally, a responsive design was implemented to ensure mobile compatibility, optimizing the user experience across all devices. This solution strengthened Kluger Paint’s online presence, providing a platform that inspires customers and effectively meets their needs
Outcome
Overall, the project successfully achieved its goals, allowing Kluger Paint to establish its position as a new brand in the market and fostering stronger connections with its customers.